Comparison
Thumbtack is a well-funded, widely used marketplace where pros pay per lead. It and TopProz overlap on the homeowner side; the differences are in how pros pay, whether leads are exclusive, and what else comes with the account.
Updated . Competitor details come only from the sources listed below.
You want to pay only for leads you choose, keep each one to yourself, and run estimates, dispatch and invoicing from the same account.
You want the larger pool of pros and are set up to manage lead prices and a weekly budget.
| TopProz | Thumbtack | |
|---|---|---|
| Founded | 2019 | 2008 |
| Headquarters | Somis, California | San Francisco, California |
| Ownership | Privately held | Privately held; investors include Sequoia Capital and Tiger Global. 2024 revenue about $400 million. |
| Cost for homeowners | 100% free for homeowners -- searching, hiring and paying through the app costs nothing. | Free to search and reach out to pros. |
| How pros pay | Pay only when you claim a lead. The price is shown in the lead details. No subscription, no contract. | Pay per lead. Pros set a maximum lead price and a weekly budget; the price varies by trade, job size and market. |
| Are leads exclusive? | A claimed lead is never shared or resold, and a direct booking from your profile goes only to you. | Not stated in the sources cited here. Thumbtack publishes how leads and pricing work in its help centre. |
| Screening | Every pro is background-checked. Homeowners can confirm the pro at the door with the TopProz badge and in-app scanner. | Not detailed in the sources cited here. |
| Business software | Included with the same account: VanLynk field-service software -- estimates, dispatching, work orders, invoicing, payments, inventory and timecards. | Marketplace and lead product. Business-management software is not part of the offer described in the sources cited here. |
| Coverage | All 50 U.S. states, across 85+ trades. | United States. |
| Scale | 50,000+ verified pros and 10,000+ booked jobs. | About 300,000 active pros (June 2025). |
| Accreditation | BBB Accredited, A+ rating (since December 2024). | Privately held. |
Both are free for homeowners and both charge pros per lead. The differences: on TopProz a pro pays only for a lead they choose to claim and that lead is never shared or resold, there is no subscription or contract, and the account includes VanLynk software for estimates, dispatching, invoicing and payments. Thumbtack has the larger network, and pros there manage a maximum lead price and a weekly budget.
No. A claimed lead on TopProz is not shared or resold, and a booking made directly from a pro's profile goes only to that pro. Thumbtack explains its own lead and pricing rules in its help centre.
Yes -- searching, comparing, hiring and paying through TopProz costs the homeowner nothing. Thumbtack is also free for customers to search and contact pros.
Yes, every pro on TopProz is background-checked, and homeowners can confirm who is at the door using the TopProz badge and the in-app scanner. The sources this page cites do not detail Thumbtack's screening.
On Thumbtack a pro sets a maximum lead price and a weekly budget, and the price varies by trade, job size and market. On TopProz there is no budget to manage: the price is shown on each lead and a pro pays only if they claim it. Compare the price of a real lead in your trade and area on each.
Thumbtack is a trademark of its owner. TopProz is not affiliated with Thumbtack. Figures reflect the cited sources on the date above; check each company's own site for current terms.
Also compare: TopProz vs Angi
Look for the TopProz badge to confirm your pro has passed a background check before inviting them into your home.
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